CHECKING OUT INDIVIDUALS'S MEDIA CONSUMPTION PRACTICES

Checking out individuals's media consumption practices

Checking out individuals's media consumption practices

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What are a few of the ways smart devices have shifted the way we take in media? - read on to learn more.

In the last few years, with the growth of digital media, the way in which people consume content has changed significantly. For many years, standard tv was the main source of family home entertainment for many people. Nevertheless, from the development of streaming services, many viewers are turning away from set up tv, specifically among younger people. Instead, worldwide media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly evidences the switch in audience consumption habits. These services are popular for enabling people to see the programs and movies they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the sector.

In the current digital age, smart phones have come to be one of the most prevalent instruments that people are using read more to view videos and gain access to media. These days, many social media channels are offering unlimited feeds of short, successive videos, that are growing in popularity among mobile phone users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form content is among the fastest growing media trends today. These platforms allow users to see a series of customised content and interact quickly, making these videos a lot more engaging and addicting than traditional media. Short form videos are also being used more often for news and educational purposes, not just for entertainment. Subsequently, this pattern is shifting the way people are proactively looking for and counting on to get knowledge, in a much faster, much shorter and more visible format.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the way in which individuals are getting their news is also evolving. Individuals are increasingly turning towards online news sources, rather than viewing television, to discover present worldly affairs. However, concurrently, due to a constant circulation of information, individuals are coming to be overwhelmed by substantial quantities of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is clearer and simpler to observe. Nowadays it is common to find news channels that have large followings on social media sites. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this approach has been important for supplying individuals with dependable and authenticated news sources, in a style they can readily relate to.

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